A-B gives college cash to fight alcohol abuse

OXFORD, Miss. (AP) - Anheuser-Busch has given the University of Mississippi $300,000 to combat alcohol abuse on the Oxford campus. The money would continue a "social norming" research project begun more than three years ago, officials said Friday.

Jeff Hallam, director of the Ole Miss Center for Health Promotion, said social norming research and education emphasizes that perceptions among college students that most of their peers drink heavily are inaccurate.

Tupelo physician J. Edward Hill, said social norming advertising is popular with alcohol companies in part because it has often shown to boost their market share. He called the Anheuser-Busch grant "extremely disappointing."

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